Question 1

What is Instance?

Accepted Answer

Instance is an AI-powered sales CRM for Instagram. It turns your DMs and engaged commenters into real conversations, follow-ups, and booked calls automatically. You get one dashboard for CRM, automations, Sales Chat, Analytics, and more. so you can focus on closing instead of chasing DMs.

Question 2

Will using Instance get my Instagram account locked?

Accepted Answer

Not at all. We use Instagram's official APIs and follow Meta's developer guidelines. Instance is built to work safely with your account, we don't do anything that would put your account at risk. We also add on account health monitoring so rate limits and everything are taken care of.

Question 3

What are the main uses of Instance?

Accepted Answer

Instance is for creators, coaches, businesses, and brands who sell or grow on Instagram. We help you answer every DM, qualify leads, run follow-ups, send links, collect emails, and respond to potential customers 24/7. You can drive sales and close deals without chasing DMs by hand. everything in one place.

Question 4

How does the AI Sales Agent work?

Accepted Answer

After you sign up, we gather information about your business, your offer, and how you want to sound. The AI uses that to understand your complete tone and style. Then it replies to qualified leads 24/7 in your tone. It answers questions, nurtures prospects, and can send demo videos, testimonials, and your own pre-recorded voice messages, meeting links, and payment links on autopilot. Smart follow-ups keep leads warm so they never go cold. It runs the full sales funnel for you; you can step in anytime and take over from the dashboard.

**Example:** When a prospect asks "How much does your coaching program cost?" the AI responds like a human sales rep, references your pricing, and offers to send a demo video if you've configured one. If they don't respond within 2 hours, the AI sends a follow-up message to keep the conversation warm.

**Common Pitfall:** Generic AI responses that don't match your tone and feel bot-like can hurt conversion rates. Instance learns your specific style, avoids robotic formatting, and uses natural conversation timing so replies feel like they came from you.

Question 5

Will the AI Sales Agent sound like a robot?

Accepted Answer

No. We collect information at the start: your company, your ideal customer, your sales scripts, and more. The AI uses that to learn your tone and every reply to leads is written in your style so it feels like you, not a robot. We avoid robotic formatting (no bullet lists or hyphens) and use natural delays so conversations stay human.

Question 6

Can I take over a conversation from the AI?

Accepted Answer

Yes. From Sales Chat in your dashboard you can reply yourself anytime. Instance keeps handling everything else until you step in. You can also turn the AI off for a conversation and handle it fully manually. You can pause or adjust automations anytime.

Question 7

What are follow-ups and why do they matter?

Accepted Answer

Follow-ups keep leads warm so they never go cold. Within Instagram's 24-hour message window, the AI sends follow-ups for you on autopilot. After the 24-hour window closes, Instance still has you covered: you get a suggested follow-up message, you click, and it sends, so you can follow up even when the window is gone, without typing it yourself. One click and you're back in the conversation.

Question 8

How does lead qualification work?

Accepted Answer

We score leads using conversation history, engagement, and fit with your offer. Hot prospects land in your CRM ready to close; others stay in automation until they're ready. You see qualification scores, tags, and funnel stage so you know who's worth your time. Profile scoring runs in the background so you only talk to people who can become customers.

Question 9

What can I automate on Instagram?

Accepted Answer

You can trigger automations from DMs, comments, story mentions, etc. Use them to send links, collect emails, qualify leads, and move people into Sales Chat or your CRM. We have ready-made templates (comment-to-DM, auto-send links, sales funnel, email list growth, giveaways, etc.) so you can go live with a few tweaks.

**Example:** When someone comments "interested" on your post, Instance automatically sends them a DM with a personalized message, collects their email, and adds them to your CRM. If they don't respond within 24 hours, a follow-up automation sends them a demo video link.

**Common Pitfall:** Over-automating can make interactions feel robotic. Instance balances automation with human-like delays and natural conversation flow. According to [Meta's messaging best practices](https://www.facebook.com/business/help/994476827272050), personalized responses and timely replies improve customer engagement significantly.

Question 10

Do I need a Business or Creator Instagram account?

Accepted Answer

Yes. Instance works with Instagram Business or Creator accounts so we can connect via Meta's APIs and manage DMs, comments, and insights on your behalf. If your account is personal, you can switch to Creator or Business in Instagram settings and then connect.

Question 11

Is there a free trial?

Accepted Answer

Yes. You can try Instance free to connect Instagram, run automations, and see your leads in the CRM. Sign up and get started in minutes.

Question 12

Do I need a credit card to try Instance free?

Accepted Answer

You can sign up and use the free trial without a credit card. If you choose to upgrade later, a payment method will be required for paid plans. We're transparent about pricing and don't hide costs.

Turn Your Instagram
Into a Sales Machine

Manage your Instagram sales
from anywhere

DMs that close deals

Know who's worth your time

Respond to every DM and comment

Track your sales funnel

Stop doing Instagram the hard way

You're doing IG the hard way

AI that sells while you sleep

Everything you need
in One platform.

One dashboard and your whole operation

Ready made templates

Step in anytime

Automation Chat

Team and roles

Frequently asked questions

Turn Your Instagram Into a Sales Machine

Manage your Instagram salesfrom anywhere