Instagram CRM for eCommerce

Turn product comments into sales. Comment to DM, collect emails, qualify leads. AI answers product questions. One dashboard. Built for brands that sell on Instagram.

Try Instance free
Instagram's social commerce revenue hit $37.2 billion in 2024. 70% of active users shop on the platform, and 200 million tap on shopping posts or business profiles daily. Yet most eCommerce brands still reply to DMs by hand. Instance turns Instagram into a sales channel. Automate comment to DM so every product inquiry gets a link in seconds. Collect emails so you can follow up with new arrivals and promotions. Qualify leads with AI. Let an AI Sales Agent handle product questions. Your CRM, analytics, and automation in one place. Built for brands that sell on Instagram.
For eCommerce

Why eCommerce brands need Instagram sales automation

You post products. You get comments. You get DMs. But replying to every "link?" and "how much?" manually doesn't scale. Link in bio gets low conversion. 83% of users search for new brands and products on Instagram. You need to capture that intent. Instance automates the repetitive parts. Comment to DM sends the link when they ask. Email capture lets you follow up when the window closes. Lead qualification lets you focus on buyers. eCommerce brands that use Instance treat Instagram as a sales channel, not just a feed.

  • Automate comment to DM so every product inquiry gets a link in seconds.
  • Capture emails in the conversation. Follow up with new arrivals, promotions, abandoned cart.
  • Qualify leads with AI. Know who's ready to buy. Focus on hot prospects.
  • Let the AI Sales Agent handle product questions. You step in for complex orders.

How Instagram conversations become eCommerce revenue

For eCommerce brands, most purchase intent starts as a quick question: price, link, size, shipping, or availability. If replies are delayed, those shoppers leave. Instance shortens that gap by responding instantly and routing high-intent conversations into a structured pipeline.

Teams commonly pair comment and DM automations with conversion analytics to see which campaigns and products actually convert. You can also collect contact data through email capture flows for remarketing outside Instagram.

Product overview

Manage your Instagram sales
from anywhere

Seamless Section

AI Sales Chat

DMs that close deals

AI handles your complete Instagram DM conversations 24/7 in your tone, your way. It talks to everyone who messages, answers questions, nurtures prospects, and uses natural delays to keep conversations feeling human. Follow ups and captures emails and phone numbers. Sends demo videos, testimonials, voice messages, payment links, and more. No missed messages. You step in only when it matters.

FJ
fitness.jamieFitness Coach
Active
4.2kFollowers
310Following
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Helping creators grow from 2-3 clients/month to consistent 8-10k revenue using Instagram DMs and simple offers.

Lead Qualification

Know who's worth your time

Every lead gets scored by profile, engagement, and intent. Hot prospects land in your CRM ready to close. Those who need more nurturing stay in the automation until they are ready.

Instagram Automation

Respond to every DM and comment

Trigger from DMs, comments, or story mentions. Send links, collect emails, qualify all on autopilot. Never miss Instagram's 24 hour reply window again.

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Analytics & CRM

Track your sales funnel

Funnel view and drop-off analysis. Conversion rates, engagement metrics, AI response rate, reply rate. Automation performance with top automations. Daily trends and time range. CRM with leads, qualification scores, contact capture, filter, sort, and export.

Before vs After

Stop doing Instagram the hard way

Before Instance:

You're doing IG the hard way

  • Wasting time replying to the same DMs over and over.
  • Missing leads because you can't respond to everyone, every time.
  • Comments and DMs piling up with no one to respond.
  • No way to know which leads are worth your time before you engage.
  • Doing the same follow ups and qualification by hand, over and over.
  • Losing hours in your inbox when you should be closing deals.
Get started

After Instance:

AI that sells while you sleep

  • Every DM gets answered. Fast. Even when you're offline.
  • Automations trigger from DMs, comments, story mentions, etc.
  • Profile scoring qualifies leads so you only talk to hot prospects.
  • Sends demo videos, testimonials, and voice messages on autopilot.
  • Smart follow-upsso leads never go cold. No more chasing DMs by hand.
  • Full sales funnels run for each lead. You step in only when it matters.
Try Instance free

And more

Everything you need
in One platform.

One dashboard and your whole operation

CRM, Email list, Automation, Sales Chat, Automation Chat, Analytics, Settings, and more. Everything in one place.

Ready made templates

Start with templates for comment reply to DM, auto-send links, sales funnel, grow your email list, giveaways, and more. One click. A few tweaks. You're live.

Step in anytime

Take over the conversation whenever you want. Instance handles the rest until you do.

Automation Chat

Monitor conversations triggered by automations. See every DM flow and touchpoint in one inbox.

Team and roles

Invite your team, assign roles, and control who sees what. Collaborate without losing oversight.

FAQ

Frequently asked questions

  • Instance gives eCommerce brands a full sales pipeline on Instagram. 70% of active Instagram users shop on the platform, and 200 million tap on shopping posts or business profiles daily. Instance captures that intent. Automate DMs when someone comments on your product post or asks for a link. Collect emails so you can follow up with abandoned carts, new arrivals, and promotions. Qualify leads with AI so you know who's ready to buy. Use the AI Sales Agent to answer product questions and share links. Your CRM shows every lead. Analytics show what's driving sales. eCommerce brands use Instance to turn Instagram engagement into revenue.