Instance ("we", "our", or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you use our website, dashboard, and AI sales tools that connect to Instagram.
1. Who we are
Instance is an ai sales crm and automation platform that helps businesses turn Instagram leads into real conversations, follow-ups, and booked calls.
If you have questions about this policy, you can reach us at sumama@instance.sale.
2. Information we collect
We may collect the following categories of information:
- Account information – name, email address, company details, and billing-related contact information.
- Instagram data – when you connect an Instagram Business or Creator account, we may access profile information, follower counts, media metadata, DMs, comments, and engagement metrics as permitted by the Instagram / Meta APIs and your permissions.
- Lead & CRM data – contact details, tags, qualification scores, conversation history, follow-up status, and related CRM fields that you or your team store in the product.
- Technical & usage data – technical details such as IP address (used for security and rate limiting), browser type, and general information about how you use key features inside the dashboard.
- Support & communication – messages you send to us via email, chat, or feedback forms.
3. How we use your information
We use the information above only to run Instance and keep your workspace secure and useful:
- Provide and operate the product – to render your dashboard, store conversations and leads, and keep your automations running reliably.
- Authentication & security – to log you in, verify access to your company's data, apply rate limiting, and protect accounts against abuse.
- Sync Instagram data into your CRM views – to bring in conversations, profiles, and engagement that you have permission to access via Instagram / Meta.
- AI assistance – to power qualification scoring, suggested replies and follow‑ups, and funnel tracking based on the conversations you run through Instance.
- Performance & reliability – to monitor API health, detect rate limits or unusual error patterns, and keep your connected Instagram accounts in a healthy state.
- Service communications – to contact you about important changes to the product, billing, security alerts, or other account‑related notices.
4. Legal basis for processing
Depending on where you are located (including India and, where relevant, countries such as those in the EU/EEA or UK), we generally rely on these legal bases to process personal data:
- Contract – to provide the service you sign up for.
- Legitimate interests – to secure the platform, improve features, and understand usage.
- Consent – for certain marketing communications where required by law.
5. Data sharing
We do not sell your personal information. We may share data with:
- Service providers – such as hosting providers, email providers, analytics tools, and logging / monitoring services, solely to operate the platform.
- Integrations you connect – for example Instagram / Meta, email providers, or calendar tools, as part of the features you enable.
- Legal and safety – if required by law, subpoena, or to protect our rights, users, or the public.
6. Data retention
We keep data only for as long as it is needed for the purposes described above, for as long as you maintain an account, or as required by law. You can request deletion of your account and associated data; some logs or backups may be retained for a limited period for security and compliance.
7. International transfers
Our infrastructure may be hosted in regions outside your home country. Where required, we implement appropriate safeguards for international data transfers, such as using providers that offer GDPR-compliant agreements and protections.
8. Your rights
Depending on your location, you may have rights to access, correct, delete, or restrict the use of your personal data, as well as the right to data portability and to object to certain processing.
To exercise these rights, contact us at sumama@instance.sale. We may need to verify your identity before fulfilling your request.
9. Cookies and tracking
We may use cookies and similar technologies to keep you logged in, remember preferences, measure traffic, and understand how users interact with the product. You can manage cookies through your browser settings; disabling them may affect some features.
10. Changes to this policy
We may update this Privacy Policy from time to time to reflect product changes or legal requirements. When we do, we will update the "Last updated" date at the top of this page. If changes are material, we may also notify you by email or in-app notices.
11. Contact
If you have questions about this Privacy Policy or how we handle your data, contact us at sumama@instance.sale.