What you get with lead qualification
When someone comments, DMs, or follows and triggers an automation, Instance creates a lead. The AI reads the conversation and your ideal customer profile. It ranks them by fit and interest, writes a short summary, and marks who's qualified. Those flow into your CRM and AI Sales Agent.
It's tailored to your business. What makes a good lead for a coach can be different from what works for a brand. If someone replies and there is not an obvious reason to disqualify them, the AI sees them as a possible fit. You will see more people with potential and those who are not ready yet will continue to be nurtured for future opportunities.
