Instagram Automation

Trigger flows from comments, DMs, story replies, and new followers. Send links, collect emails, qualify leads. Visual flow builder. No code. Never miss a lead.

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The shift to Instagram automation isn't just about sending more DMs. It's about never missing a lead. According to research, 90% of Instagram accounts follow at least one business, yet most businesses still reply to comments and DMs by hand. Instance lets you trigger flows from comments, story replies, new followers, and DMs. Send links, collect emails, qualify leads, and move people into your sales pipeline automatically.

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Instagram automation

What you get with Instagram automation

When someone comments or DMs you, Instance responds. You build flows visually: pick what starts it (a comment, a DM, a story reply), then add what happens next. Send a link, ask for their email, check if they follow. There are templates. You tweak the message and go.

The point is you stop being the bottleneck. Every engagement gets a reply. No more copy pasting the same link fifty times. No more losing people because you replied too late. Instance uses Meta's APIs, so it's safe. You focus on what matters.

Instagram automation works by connecting your Business or Creator account to Instance through Meta's official APIs. Once connected, you create automation flows using our visual builder. Each flow starts with a trigger: a new DM, a comment on your post, a reply to your story. When that trigger fires, your flow executes automatically. You can send messages, reply to comments, wait for responses, capture contact information, check follower status, and route leads to different paths based on conditions.

The automation runs 24/7, so you never miss an opportunity. When someone comments asking for your link, they get it instantly. When someone DMs you, they receive a personalized response. When someone replies to your story, they enter your funnel automatically. All of this happens through Instagram's official messaging system, so it looks natural and follows platform guidelines. Your leads are captured in your CRM, tagged, scored, and ready for follow-up.

Automation features

Trigger from comments, DMs, stories, and followers. Build flows visually. No code.

Four trigger types

DM received, comment on post, story reply etc. Pick what starts the flow.

Send DMs and reply to comments

Auto send the right message. No more copy paste.

Conditions and branching

Check if they follow before sending a freebie. Different paths for different people.

Capture email and phone

When they reply, Instance grabs their contact. Syncs to CRM. Follow up when the window closes.

Ready templates

Comment to DM, grow email list, follower freebie and lot more. Tweak and go live.

Flow splits, wait, and AI handoff

Split paths, add delays, A/B test. Route to profile scoring. Hand off qualified leads to your AI Sales Agent. Full funnel flows.

AI Sales Chat

DMs that close deals

AI handles your complete Instagram DM conversations 24/7 in your tone, your way. It talks to everyone who messages, answers questions, nurtures prospects, and uses natural delays to keep conversations feeling human. Follow ups and captures emails and phone numbers. Sends demo videos, testimonials, voice messages, payment links, and more. No missed messages. You step in only when it matters.

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FJ
fitness.jamieFitness Coach
Active
4.2kFollowers
310Following
89Posts

Helping creators grow from 2-3 clients/month to consistent 8-10k revenue using Instagram DMs and simple offers.

Lead Qualification

Know who's worth your time

Every lead gets scored by profile, engagement, and intent. Hot prospects land in your CRM ready to close. Those who need more nurturing stay in the automation until they are ready.

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Instagram Automation

Respond to every DM and comment

Trigger from DMs, comments, or story mentions. Send links, collect emails, qualify all on autopilot. Never miss Instagram's 24 hour reply window again.

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Analytics & CRM

Track your sales funnel

Funnel view and drop-off analysis. Conversion rates, engagement metrics, AI response rate, reply rate. Automation performance with top automations. Daily trends and time range. CRM with leads, qualification scores, contact capture, filter, sort, and export.

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Three Instagram automation examples you can launch in minutes

1. Comment to DM for lead magnets

Pick a post or Reel, add a trigger for comments that contain words like “interested”, “lead magnet”, or “guide”, then send an automatic DM with your download link. You can also collect emails inside the same flow so every comment turns into a subscriber in your CRM.

2. DM keywords for pricing and booking

Create a DM trigger that listens for words like “price”, “pricing”, or “book”. Instance replies with your pricing overview and a link to your booking page. Qualified leads can then be handed off to your Instagram sales CRM and AI Sales Agent so you keep the conversation going automatically.

3. Story reply follow-up with email capture

When someone replies to your story, Instance instantly thanks them and asks for their email to send a bonus, training, or coupon. As soon as they answer, email and phone are captured and synced to your account. This turns story reactions into a consistent top of funnel source you can nurture outside Instagram.

And more

Everything you need
in One platform.

One dashboard and your whole operation

CRM, Email list, Automation, Sales Chat, Automation Chat, Analytics, Settings, and more. Everything in one place.

Ready made templates

Start with templates for comment reply to DM, auto-send links, sales funnel, grow your email list, giveaways, and more. One click. A few tweaks. You're live.

Step in anytime

Take over the conversation whenever you want. Instance handles the rest until you do.

Automation Chat

Monitor conversations triggered by automations. See every DM flow and touchpoint in one inbox.

Team and roles

Invite your team, assign roles, and control who sees what. Collaborate without losing oversight.

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FAQ

Frequently asked questions

  • You can trigger automations from four sources: DMs (when someone sends a message), comments (when someone comments on your post or reel), story mentions (when someone replies to your story). Each trigger starts a flow. You can send DMs, reply to comments, wait for replies, capture email or phone, run conditions (e.g. check if they follow), set variables, and route to profile scoring or your AI Sales Agent. Ready templates include comment to DM, auto send links, grow email list, follower freebie, sales funnel, and giveaways.