What you get with email collection
Instance collects email and phone directly inside your Instagram conversations. When someone replies in DMs, Instance parses their message, extracts contact details, and stores them in your contact list and CRM. There are no landing pages to build and no forms to embed. Contacts are created the moment someone says “here's my email”.
The grow email list template gives you a ready-made flow: trigger on DM, send a short pitch, ask for their email, wait for reply with capture enabled, then tag and sync the contact. You can combine this with comment-to-DM or story automations so every campaign you run on Instagram quietly builds your list in the background.
Once contacts are captured, they stay with you. Emails and phone numbers appear in your CRM, and you can export them to tools like Mailchimp, Klaviyo, or your existing newsletter. This lets you move warm leads out of the DM inbox and into longer-term nurture flows without any manual copying.
